👋 Hey there! My name is
Sabrina Stone
Gamification &
Product Marketing
My thesis titled “Playing to Win: The Effects of Implementing Gamification Strategies in Product Marketing” was a 92-page investigation on how gamification strategies can positively impact product marketing strategies. I tested my hypothesis by running my own A/B Test using Google Ads on two different video ads that I animated myself: one with gamification elements included and one without.
Tinder
Media Marketing
I conducted a project encompassing competitor analysis, ad research, and in-depth exploration of a leading industry brand for marketing inspiration. I analyzed 400+ Gen Z-targeted creative assets, generating weekly decks from market research to enhance the user experience. Finally, I presented a data-driven product marketing campaign at Tinder's 2022 Hackathon, utilizing Figma, Tableau, Google Analytics, and 200+ survey results. This project demonstrated my ability to provide strategic insights and data-driven solutions in a competitive industry.
Jam City
Product Marketing
As the Product Marketing Intern, I led UA Creative Brainstorms, turning my ideas into tested video assets that significantly reduced cost-per-click and boosted click-through rates. I also championed content bucket concepts and enhanced IPM through strategic presentations. Winning first place in the Hackathon for my marketing campaign showcased my innovative skills. I conducted A/B tests for live marketing campaigns, providing data-driven insights in meetings with the UA and Art Teams. This internship demonstrates my ability to drive creative solutions and improve marketing metrics.
Product Marketing
(specifically within gaming)